What is the process of trademarking?
When it comes to marketing, a trademark can either be a tagline or a logo that distinguishes your product from that of your competitors. A patent is the official legal term used for intellectual property (IP). The definition of a trademark includes the fact that it is usually a name, word, phrase, logo, symbol, design, image, or a combination of these elements. Trademarks are used to identify the owners of a product or service due to their association with that brand.
Why do I need a trademark?
Legal trademark registration is accomplished by registering the trademark under the Trade Marks Act of 1999. It is important to understand that you can register a trademark along with your logo or brand name/logo and therefore be able to safeguard your brand or logo by preventing it from being used by others. When you register a trademark, you are officially claiming ownership over the logo, name, or brand.
It is necessary to register a trademark with the Indian government if a person or company wishes to protect its logos against being misused by a third party. Having a registered trademark will give you the legal right to initiate proceedings against a third party should your trademark be infringed upon. It is also worth noting that trademark registration will also grant the owner of the trademark the exclusive right to use it for the products or services they offer.
A Trademark Registration Is Needed/Important
You can protect your brand with a trademark and prevent the competition from riding on your coattails. A trademark is an element of identification that allows one to distinguish their goods or services from those of others, including their shape, their packaging, and a combination of colors. Here are some reasons why trademark registration in India is important.
A valuable asset
Our company/business may benefit from having a registered trademark. As time passes, the value of registered trademarks will rise. Over time, your trademarks’ value will increase as your business grows. Therefore, if you grow your business, your trademark value also increases.
Protection of your Brand
A trademark establishes ownership of a brand, name, or logo. Protecting your brand from unauthorized use is accomplished by registering your trademark. A registered trademark demonstrates that the product is completely yours, and you have exclusive rights to use, sell, modify, and customize the product however you wish.
Creates uniqueness for the brand
Each business needs a unique brand or logo that distinguishes them from its competitors. Businesses that have registered brands that are unique and different should do so as every business needs its own brand or logo. As such, getting your trademark registered gives your brand its own unique identity.
An easy to use communication tool
Using trademarks as a marketing tool can prove to be effective and easier than ever. A trademark speaks for itself. With an established trademark, consumers can easily recognize the brand with which your product is associated. When you see a half-bite apple in silver color on any Apple device, be it a laptop or a phone, you’ll know that it’s an Apple product.
Easily accessible to customers
Customers can easily find products with registered trademarks. Having registered trademarks makes them easily traceable and easy for customers to reach your product since they are effective tools and unique in their identity.
Trademark is forever
Once a trademark is registered, it can last forever. As soon as a trademark has been registered, it belongs to the individual or company that registered it. That said, trademark registrations must be renewed every ten years. However, the identity it gives to a brand survives the lapse of time.
By registering a trademark, the company receives exclusive rights and distinguishes its product from similar products offered by other companies. Intangible assets and trademarks protect a brand for a long period of time. A trademark ensures that the owner of such words, logos, and slogans will have exclusive use of those items. Especially in a market like India, it’s important to keep a brand-safe. Therefore, trademark registration in India is vital, not out of compulsion, but because of necessity.