In the Internet age, the world has become a global village. For most companies, this is a boon. You can now reach potential customers in different regions of the world and sell your products and services internationally. All this can be done from the comfort of your local office.
But this tremendous advantage has its own problems. Such as the challenge of protecting intellectual property. For example, protecting brand assets is more difficult today than it was a few years ago.
Just as customers around the world now have easy access to a company, intellectual property infringers can easily access a company’s intellectual property from anywhere in the world. It takes minutes to steal brand assets over the internet, leaving companies in a vulnerable position, especially if they haven’t registered her IP.
So how do you protect your intellectual property?
The first step is to obtain trademark protection. This is an easy way to increase your defense.
Registering a trademark gives you the exclusive right to use the trademark symbol in connection with products on the Service. It prevents potential infringers from illegally using your brand assets and gives you the right to sue infringers in the event of infringement.
Brands also serve as a good source of identification. Differentiate yourself from your competitors and earn incredible customer trust. But what about international trademark protection?
You can take your IPR strategy a step further by obtaining international trademark protection. And contrary to popular myth, an experienced trademark attorney will tell you that it is entirely possible to obtain trademark protection across borders.
The Madrid Protocol allows companies to register trademarks in multiple countries.
In short, the Madrid Protocol is an international system that allows companies to obtain trademark protection in multiple countries by filing a single application. However, it is important to note that this trademark protection can only be obtained in countries that are parties to the agreement. Other countries must apply directly.
Who is eligible to apply for this trademark registration?
To obtain an international mark, some basic requirements must be met.
To directly file a regular trademark application in India without claiming the priority date of the registration filed in the home country, an individual, dealer, Must be either a merchant or a service provider. I want to use it for a product or service.
In order to claim the priority date of a trademark application filed in the home country, to file an international trademark application in India under the Paris Convention, the trademark application must be filed in India within 6 months from the priority filing date. I have. In order to file an international trademark application in India under the Madrid Protocol, you must be a national, resident or company in a Contracting State covered by the Madrid Protocol and have registered or at least filed a trademark application in your home country. . This is the mark that forms the basis of the international application.
How is an international trademark application filed?
This process has four basic steps. And it’s wise to consult a trademark attorney every step of the way to cover all grounds. Basic brand:
First, you must have a registered trademark or trademark application in your home country. Your international mark is based on this basic mark, so be sure to complete all fields.